Health And Welfare Of The Animal - 1278 Words

Introduction Nutrition is how organisms break down food to makes sure that they take in all the key nutrients which are need to help the animal survive in it environment. Nutrition is important because it helps animals: see in the dark, helps animals grow, repair cells, it helps with reproduce and fight of disease. In this assignment I will be talking about the functions of all the nutrients, the sources which animals can get these nutrients from and how the nutrient can promote the health and welfare of the animal. I will also will be comment on the functions and structure of two different digestive systems for an monogastric (simple stomach) animal (Dog) and ruminant (cow). So what is macro and micro nutrition? Macro nutrition are nutrients which animals need in large amount. The nutrients animals need in large amount are carbohydrates, protein and fats. Micro nutrition is nutrients that animals in small amount. The nutrients animals need in small amount are vitamins and minerals. What are fat soluble/ water-soluble vitamins? Fat-soluble vitamins are vitamins that dissolve in lipid (fats). Examples of fat-soluble vitamins are vitamin A, vitamin D, vitamin E and vitamin K. Water soluble vitamins are vitamins that dissolve in water. Examples of water-soluble vitamins are vitamin C and Vitamin D. Nutrients There are seven key nutrients, which are: Carbohydrates, Protein, Fats/ Lipids, Vitamin, Minerals, Fibre and Water. I will now be describing the function; the sourceShow MoreRelatedTechnology Has Great Potential For Improving Animal Welfare, Health, And Production Efficiency1103 Words   |  5 PagesBiosensor technology has great potential for improving animal welfare, health and production efficiency. The recent increasing incidence of diseases, such as bovine spongiform encephalopathy (BSE), tuberculosis, brucellosis, mastitis, and foot and mouth, has raised concern in the livestock industry and in society. Infectious diseases of livestock have major implications not only in animal welfare and production efficiency but also in human health, and food safety and quality. Most biosensor developmentsRead MoreA Brief Note On The German Pig Industry Essay1669 Words   |  7 Pagesis estimated to be around 13 million breeding sow within the EU (Farm Animal Welfare Compendium, 2013). The German pig industry has a vital role within the EU trade of pork and international countries including the breeding, slaughtering and exportation (Global Meat News, 2011) (CIWF, 2010). Animal welfare Animal welfare is how well the animal is capable to cope with its environment (AVMA, 2016). An animal is in a high welfare state when they are healthy, comfortable, the environment lets them exhibitRead MoreThe Food Industry And Its Impact On The Society1490 Words   |  6 PagesHalf a century ago, farm animals were raised on open fields, breathing fresh air, and grazing on pastures. Today, over 99% of farm animals in the U.S. are raised in industrialized factory farms, which focus on profit and efficiency as opposed to the animal’s welfare. The industry has forgotten the importance of the animals’ health and wellbeing and has become obsessed with profit to the point that it is negatively impacting the animals in the industry. The food industry needs to be reformed to returnRead MoreU.s. Salmon Aquaculture : Ethical Issues1390 Words   |  6 Pagesmodified organisms, GMOs, salmon U.S. Aquaculture: Ethical Issues in Farmed Salmon Animal agriculture has been utilized for thousands of years to provide human beings with dependable sources of food and other products. Animal agriculture is in high demand to keep up with the ever growing population, and changes are constantly required and being made to increase production. Sustainability is a desired trait for many of animal agriculture operations; however, many sustainable practices fail to properlyRead MoreAnimal Welfare ( Dairy Cattle ) Code Of Welfare Essay1584 Words   |  7 PagesAnimal Welfare (Dairy Cattle) Code of Welfare 2014 Overview This code gives animal owner and the person in charge of the animals’ guidelines of minimum standard of care and management taken when caring for dairy cows in New Zealand. The code of welfare for dairy cows would be especially important as the dairy industry is becoming increasingly important in New Zealand, the high demand in dairy product would mean more farmers would have to provide adequate care and welfare for the ever increasingRead MoreThe Code Of Welfare Act Essay1436 Words   |  6 PagesIntroduction: The purpose of the code of welfare is to inform the owners of pigs, and people that are in contact with them, about the minimum standards that must obeyed by in order to meet there obligations under the animal welfare act 1999 (the act). There are several occurrences in this code where the stockperson/people are left to make a judgement on whether they are carrying out the animal welfare act appropriately, rather than it being prescribed. Within the minimum standards the stockperson/peopleRead MoreEssay On Australia Export Live Cattle For Slaughter707 Words   |  3 Pagessector employs more than 10,000 people, including many Indigenous Australians. †¢ Animal welfare conditions overseas would decline if Australian stopped exporting livestock. Australia is the only country in the world that actively works in overseas markets to improve animal welfare conditions. Approximately 95% of Australian cattle in Indonesia are now stunned pre-slaughter, up from less than 10% in 2011. †¢ Animal welfare conditions overseas would Arguments against: †¢ Australia has an alternative toRead MoreResearch Ethics : Animal And Clinical Research1188 Words   |  5 PagesResearch Ethics: Animal and Clinical Research When it comes to clinical research, many people think of clinical trials, but that’s only merely a small portion of a process towards a medical development involving a process call bench to the bedside. Clinical research outline scientific investigation involving animal or human subjects helping translate basic research into new treatments that would be valuable to patients. Clinical trials can contain a variety of research under the departments of physiologyRead MoreAnimal Rights And The Rights Movement Essay1035 Words   |  5 Pagessacrifice lives in order to protect the welfare of animals? Is the human race ready to justify trading human lives for animal lives? Even though we should make every effort ensure that animals are not wantonly harmed in research, animals certainly do not have the same rights as humans do. Many animal rights activists condemn research on animals, citing that it is inhumane. But prohibiting research on animals would be even more inhumane. Researc h on animals has eradicated many diseases and saved theRead MoreAnimal Experimentation At University College London1685 Words   |  7 PagesI. Introduction a. Attention getter device: This is a picture of a kitten that was forced to undergo animal experimentation However, this is only one of the 11 at University College London that had part of its skull removed for a three-day round of experiments. The first day involved the kitten being paralyzed as electrodes and probes were put into their brains to be able to measure what they saw. The second day involved a plate being screwed into the skulls of the 11 kittens and they were placed

What Are the Salient Features of Blake’s Poetry - 843 Words

What are the salient features of Blake’s poetry? Of all the romantic poets of the eighteenth century, William Blake (1757-1827) is the most independent and the most original. In his earliest work, written when he was scarcely more than a child, he seems to go back to the Elizabethan song writers for his models; but for the greater part of his life he was the poet of inspiration alone, following no man’s lead, and obeying no voice but that which he heard in his own mystic soul. Though the most extraordinary literary genius of his age, he had practically no influence upon it. Indeed, we hardly yet understand this poet of pure fancy, this mystic this transcendental madman, who remained to the end of his busy life and incomprehensible†¦show more content†¦Look long and you will see that every jewel has its place, and the casket within and without is itself an image of something yet more beautiful and emits rays of light brighter than the sun at noon tide. The imagery we come across in Blake’s works is the product of his vision. At their best, these visions are illuminating and often they turn to be cloudy too. He found symbol as the best media to deliver his complex visions and his exploring mind was readily supplied with a host of symbols. He chose it from nature, universe, constellations and the world of God or the spiritual world. Thus he dressed god, goddesses, angels and flowers for his own poetic purpose and associated his ideals with them. The essence of Blake’s vision is normally pastoral with a Christian emphasis. In Poetical Sketches even ships are sheep and stars are angels. The imagery of pastoralism includes animals; but animals are wild as well as mild and the idyllic scenes of innocence suggest the latter. In other words, the vision darkens from idyllic reverie to observation of natural fact in course of his development of thought. The purity and felicity (à ¦ ªÃ  ¦ °Ã  ¦ ® à ¦ ¸Ã  § Ã  ¦â€"/ à ¦ ¸Ã  § Ã  ¦ ¨Ã  ¦ ¿Ã  ¦ °Ã  § Ã  ¦ ¬Ã  ¦ ¾Ã  ¦Å¡Ã  ¦ ¿Ã  ¦ ¤ à ¦ ¶Ã  ¦ ¬Ã  § Ã  ¦ ¦Ã  ¦ ¾Ã  ¦ ¬Ã  ¦ ²Ã  §â‚¬) of his pastoral narration is effectively brought out in his Song of

Obesity Epidemic On The Rise And Something Must Be Done Essay

Obesity continues to be a problem in the United States. The obesity epidemic on the rise and something must be done to solve this issue. About seventeen percent of children and adolescents about 12.5 million are obese (Diet). An adult with a BMI (body mass index) higher than 30% is considered to be obese (Obesity). There isn’t a direct focus on obesity, because people don’t think it’s an important issue. To ensure a better future, solution is needed now. The solution to ending the obesity epidemic by encouraging a healthier lifestyle on children at young ages, improving nutrition at schools and restaurants, as well as providing more time and space for citizens to get physically active. The best way to start a change with obesity in America is to begin with encouraging a healthy lifestyle for the younger generation. The United States has one of the largest percentiles of overweight/obese children in the world. The public clearly knows this, but is failing to take action. The parents are responsible for the future of their kids; they should take action early in securing a healthy future for them. This can be done requiring all students in school to be part of some sort of sport in school or outside; like a recreational league. It’s up to the parents to take responsibility for this and make sure their kids are active in sports. Most athletes started at a young age, kids learn most at an early age and tend to carry it on for the rest of their life. Not only is being activeShow MoreRelatedThe Obesity Epidemic Of The United States Essay1045 Words   |  5 PagesCampaign to end obesity Obesity continues to be a problem in the United States. With obesity rates on the rise something must be done to prevent this massive issue. Seventeen percent of children and adolescents about 12.5 million are obese (Diet). Obesity is the result of a rise in fat that accumulated over time due to the lack of exercise and having a calorie surplus due to unhealthy food. An adult with a BMI (body mass index) higher than 30% is considered to be obese (Obesity). There isn’t a directRead MoreObesity Epidemic and Nations Health1684 Words   |  7 PagesArgument paper The obesity epidemic and our nation’s health as a whole have many factors that include socioeconomic status in particular. Socioeconomic Status and Childhood Obesity will always shape our nations vision and mission with what we do with healthcare. Healthcare in America is in a major reconstruction faze, and is in much need of it, obesity and socioeconomic status are going to be the major contributors to this reconstruction. The ability to have access to better resources for sureRead MoreThe Levels Of Childhood Obesity914 Words   |  4 PagesLevels of childhood obesity in Australia have been increasing at alarming rates since the 1970s. 1 in 4 Australian children aged 2-17 years are overweight or obese and this is expected to rise to 1 in 3 children by 2025. Being overweight places these children at a greater risk for hypertension, diabetes, heart disease, and other diseases we would ordinarily only see in adults. What’s truly eye-opening is that, for the first time in history, our children may well have significantly shorter life expectanciesRead MoreChildhood Obesity in America Essay1691 Words   |  7 PagesChris Watkins 4-5-10 Eng 101 Mr. Johnson Childhood Obesity in America There are more children overweight now than ever before. The reasons for this are that parents are do not care what their children eat, their portions are too big, or children are just too lazy. There are statistics to back this up. Statistics show that 30.7 % of Caucasian children, 30% of African American Children, and 37.9 % of Mexican American children are overweight â€Å"(Overweight)†. Those statistics are just for childrenRead MoreCauses and Impact of Childhood Obesity1335 Words   |  5 PagesChildhood Obesity Childhood Obesity Obesity is a burgeoning and threatening epidemic that is becoming more pervasive in the United States and around the world as time goes on. While life expectancy in the United States continues to rise, the incidences of obesity-related diseases such as diabetes and cancer are rising alarmingly fast as well. Children are among the hardest hit as they are some of the more vulnerable members of society due to their inability to care for themselves in many waysRead MoreWeight On Obesity1551 Words   |  7 PagesWeight on Our Shoulders America is in danger; this rising threat is obesity, which is growing as the leading cause of preventable deaths just behind tobacco. Throughout its history, America has seen many different conflicts and threats rise and fall and with each threat. Each generation has risen to the challenge time and time again. Now, it’s the new age generation’s turn to do the same. Obesity is a significant problem and it must be curbed or it will crush us under its weight. As the citizens ofRead MoreChildhood Obesity And Its Effects1384 Words   |  6 PagesChildhood obesity is on the rise and has seen a dramatic increase over recent years. The percent of children facing obesity today is 18% and has doubled over the course of 30 years.1 With 2/3 of the adult population being overweight and obese it is no surprise that children are following the trend. Obesity simply defined is excess body fat from an energy imbalance. Obesity occurs when energy intake is more than energy expended and r esults in excess body fat. Childhood obesity can be measured withRead MoreObesity : Obesity And Obesity Essay1658 Words   |  7 Pagesare aware of obesity and want to lose weight, but the problem is, waistlines continue to swell. The acceleration and the size of the obesity epidemic suggest to people that there must be other effects except laziness and overindulgence. Obesity is an escalating issue that is destructive, it has received much attention for the last 10 years. Where there is a blame there is a claim, this makes people to look for a target to blame for. This raises the issue of who is to blame for obesity, individualRead MoreObesity : The Obesity Epidemic Essay1321 Words   |  6 Pagesevidence that Americans are among the most overweight across the globe, this issue is constantly ignored. We hear about obesity being one of the most prevalent issues in America yet through the years this issue seems to worsen. Although Obesity may not be taken seriously by many, it is o ne of the leading health issues in America today. Many don’t understand the causes of this obesity epidemic, but being educated on this topic is the best way to prevent and control this issue. A recent study from the NationRead MoreThe Obesity Epidemic Through Health Promotion Essay1880 Words   |  8 PagesAbstract The obesity epidemic is at an all-time high as evidenced by the fact that there are more overweight and obese people than those of healthy weight in the U.S. today. Many political, medical and surgical interventions have proven to be largely unsuccessful. There has only been marginal success with government led nutritional initiatives such as First Lady Michelle Obama’s Let’s Move campaign. The key to ending this obesity epidemic lies within health promotion. Nurses possess the essential

Liberal and Radical Approaches in Zambia - 1744 Words

The main argument of this essay is to compare and contrast the liberal and radical approaches to social change. Accompanied by practical examples, I will state and re-enforce the theoretical approach that plausibly explains the prevailing circumstances in Zambia. This essay will begin by defining briefly what the liberal and radical approaches are; also it will explain what is understood by the term social change. It is also necessary to point out that I have taken a stand on agreeing that the liberal approach takes a crediblestance in explaining the prevailing circumstances in Zambia. In this essay I will explain how this is and compare and contrast it with the radical approach. Social change refers to an alteration in the social order†¦show more content†¦W. Rostow, he identified six stages in the development of human society. This is how Rostow looks at social change in human societywere he places emphasis in consciousness or human intelligence as the main prime mover of development and social change. Cultural aspects of a traditional society, according to Rostow, are the major inhibiting factors to social change and development. These are the views that consider problems of development to be largely internal and often look for their resolutions through external intrusion of progressive culture, values and physical capital- hence Rostow’s stages of economic growth. A very good example of liberalization in Zambia would be the privatization of companies by selling them to private entities. This was basically done so that the government was not at liberty to set market prices, instead the prices would be set by natural economic forces. The radical approach on the other hand is a theory that advocates on the abolition of capitalism. Its main assumptions are derived from the arguments raised by its proponents, Karl Marx and Fredrick Engels, at a time when capitalism in Europe had developed to a stage when it created a lot of poverty and suffering to the working class and other inferior classes of the capitalist system. Cardinal in this theory was the suggestion that a better society inShow MoreRelatedLiberal and Radical Approaches in Zambia1755 Words   |  8 Pagesto compare and contrast the liberal and radical approaches to social change. Accompanied by practical examples, I will state and re-enforce the theoretical approach that plausibly explains the prevailing circumstances in Zambia. This essay will begin by defining briefly what the liberal and radical approaches are; also it will explain what is understood by the term social change. It is also necessary to point out that I have taken a stand on agreeing that the liberal approach takes a crediblestanceRead MoreCompare and Contrast Different Approaches to Social Change1494 Words   |  6 PagesThe objective of this essay is to compare and contrast the differences of the liberal and radical approaches to social change and also able to anlyse which ones offers a plausible explanation to Zambia’s prevailing circumstances. I would first like to define the major terms in the essay, social change may be define as movement of human beings or societies from simple way of life to a more complex kind of life and its study involves the understanding the process of change, the forces of its changeRead MoreInstitution as the Fundamental Cause of Long Tern Growth39832 Words   |  160 Pagesfunction in the tropics (and in fact, they have functioned quite successfully in tropical Singapore and Hong Kong).6 Similar considerations weigh against the culture hypothesis. Although culture is slowchanging the colonial experiment was suï ¬Æ'ciently r adical to have caused major changes in the cultures of many countries that fell under European rule. In addition, the destruction of many indigenous populations and immigration from Europe are likely to have created new cultures or at least modiï ¬ ed existingRead MoreThe Cause of Globalization18688 Words   |  75 Pagesintegration. A good portion of the cross-national variation in international integration is certainly explained by essentially unalterable features of countries, such as their size and geographic location. There are also well-developed theoretical approaches to the problem that emphasize the impact of a country’s economic structure on societal preferences and coalitions (Frieden Rogowski, 1996) and the role of political institutions ranging from trade unions to constitutional systems (Garrett LangeRead MoreInternational Management67196 Words   |  269 Pages231 232 238 244 254 258 267 Part Three 8 Strategy Formulation and Implementation The World of International Management: Big Pharma Goes Global Strategic Management The Growing Need for Strategic Management Benefits of Strategic Planning Approaches to Formulating and Implementing Strategy Global and Regional Strategies 268 268 271 272 273 273 277 The Basic Steps in Formulating Strategy Environmental Scanning Internal Resource Analysis Goal Setting for Strategy Formulation 280 Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pageswhich was too cyclical, whose proï ¬ tability was decreasing year on year, and which had no clear future with the closing of the last German coal mines and the growth of the aggressive competition of emergent countries. The top management team made a radical decision to enter the tourism business, a growth service business. In order to become a European leader, the group embarked on a steady programme of major acquisitions while divesting the non-core businesses. This started at the end of 1997 when Preussag

Critical Personal Learning Styles Impact On Practice Development

Question: Discuss About The Styles And Impact On Practice Development? Answer: Introduction: The process of learning occurs by different methods or styles in a group of individuals [Banu et al, 2014]. Knowledge is acquired by different individuals by specific styles of learning [Banu et al, 2014].The various skills and attitudes that are adapted or attained by learning essentially occur by means of different learning styles amongst individuals [Banu et al, 2014].A style of learning was defined by Keefe in 1987 as a combination of individual characters of cognitive, physiological, and affective factors or characteristics [Banu et al, 2014]. These factors are typically described to serve as indicators that have relative stability and the perception of the learner about the interactions and the individual response to the environment of learning [Banu et al, 2014].Keefe additionally observed that when these styles of learning amongst a group of students is assessed by facilitators of learning or professors, the student is inclined to learn better [Banu et al, 2014]. According to David Kolb, has noted that the creation of knowledge occurs through the transitions occurring in experience [Banu et al, 2014; Salehi, 2007].Each experience of a novel nature leads to a certain amount of learning in an individual [Banu et al, 2014; Salehi, 2007]. Research has indicated that the experience of learning is largely improvised when the motivation of students is done by adapting to their preferred style of learning [Katsioloudis and Fantz, 2012; Miller, 2001]. Learning styles essentially reflect the qualities of a person that affect the way in which one grasps information presented to them [Katsioloudis and Fantz, 2012]. The learning style additionally impacts the interaction of the individual with the learning environment, peer group, instructors, or information providers [Katsioloudis and Fantz, 2012].The different types of learners find different methods of information provision effective in learning or acquiring the knowledge [Katsioloudis and Fantz, 2012]. The broad division of learners based on their learning styles includes: visual or multimodal style of learning, sensing style of learning, verbal learning style, learning style of an active nature, and sequential style of learning [Katsioloudis and Fantz, 2012]. The style of sensing usually includes an intuitive or sensory method for information procurement such as by means of concept, innovation, theoretical, practical, or real-life examples [Katsioloudis and Fantz, 2012]. The visual or multimodal style includes visual information sources like pictures, flow-charts or diagrams, the verbal style includes learning by listening to others, active learning occurs by participation or thinking about the information, and the sequential style of learning involves the acquisition of information in organised or hierarchical steps [Katsioloudis and Fantz, 2012]. The students of nursing have different styles of learning and it is important for the instructors to identify and adapt their methods of instruction to their style [Katsioloudis and Fantz, 2012]. The VARK analysis tool is especially useful for the identification of the style. The acronym VARK expands to visual, aural, read/write, and kinaesthetic styles[Leite et al, 2009]. The preference of each student is different and the effectiveness of learning largely increases when the student is exposed to that particular style [Leite et al, 2009]. Discussion of learning styles with literature review: Nursing as a profession has a considerable amount of dependence on practice [Tichelaar, et al, course material from Turku University of Applied Sciences, 2013]. The quality of nursing and learning of clinical practice inclusive of the nursing environment has a significant impact on the nursing students and their instructors [Tichelaar, et al, course material from Turku University of Applied Sciences, 2013]. The experience of nursing education draws heavily from the identification of the style of learning [Tichelaar, et al, course material from Turku University of Applied Sciences, 2013]. The experience in the clinical setting is essential for the development of learning that the nursing students acquire during their education and clinical practice [Tichelaar, et al, course material from Turku University of Applied Sciences, 2013]. Instructors are required to provide the appropriate assistance, guidance, and information based on the preferred learning style in the individual students of nursing [Tichelaar, et al, course material from Turku University of Applied Sciences, 2013]. The environment of nursing has developed into a highly technological atmosphere in the recent times [Rassool and Rawaf, 2007]. There is a high degree of autonomy in the nursing staff in the current clinical settings [Rassool and Rawaf, 2007]. The increasing complexity in the divisions and the diagnoses, the complexity of adaptation to the clinical environment increases for the nursing students and practice nurses [Rassool and Rawaf, 2007].The concepts of style of cognition and learning are essentially synonymous in definition [Rassool and Rawaf, 2007]. The description of learning style was formulated by David Kolb in 1984 and he has divided the styles of learning into four primary divisions: assimilator, converger, accommodator, and diverger[Rassool and Rawaf, 2007]. In literature, the definitions of learning styles have changed effectively over time. The definition provided by Honey and Mumford in 1986 and 1992 respectively have divided learning styles into: reflector, activists, pr agmatists, and theorists [Rassool and Rawaf, 2007]. Learning styles have been researched widely in nursing education and practice over several years [Rassool and Rawaf, 2007].Research has extensively studied the students of nursing in order to adapt a style of learning [Rassool and Rawaf, 2007]. Research has found that the reflective style of learning is found predominantly amongst the students of nursing [Rassool and Rawaf, 2007]. Research has additionally indicated that most students and nursing practitioners have well-defined and concrete preferences in the style of learning [Rassool and Rawaf, 2007]. Personal learning styles (VARK) and preferred learning style: In the recent times, the VARK tool for the assessment of personal learning styles amongst nursing students has gained immense popularity [Leite et al, 2009]. The VARK is an inventory of four primary styles of learning: visual, aural, read/write, and kinesthetic [Leite et al, 2009]. The VARK tool uses a specific questionnaire that includes leading questions with preferred options for information acquisition [Leite et al, 2009]. Based on the responses provided by the individual, their personal VARK style of learning is indicated [Leite et al, 2009]. These questions are in the form of small-scale tests that suggest the method of learning for each individual [Leite et al, 2009]. The options provided describe each learning style preference in detail [Leite et al, 2009]. The VARK scale has been found to have a satisfactory level of consistency in the results obtained [Leite et al, 2009]. Potential concerns with the word-choice of the items and the algorithm format of the scale used for sco ring were identified in the VARK scale [Leite et al, 2009].These concerns have to be identified and analyzed [Leite et al, 2009].The visual style is described as the style of learning that prefers visual depiction of information using graphs, charts, maps, flow-charts, or diagrams [Leite et al, 2009]. The aural or auditory mode has a perception-based preference [Leite et al, 2009]. These learners prefer listening to discussions, lectures, informatory talks, or chat sessions [Leite et al, 2009]. The read/write style includes the ability to write and read information extensively. The kinesthetic style involves active participation in the learning process. These learners prefer to experience or practice the information in a practical setting [Leite et al, 2009]. I have identified that my preferred style of learning according to the VARK questionnaire response analysis is the multimodal style of learning. The multimodal style is a combination of the visual and the read/write strategy. This essentially makes me a learner who prefers the visual as well as the reading and writing of information for learning. Therefore, my preference indicates that I can learn the best with the help of visual aids and graphical representations of information such as maps, graphs, diagrams etc. Additionally, I have an ability to write well and read information that is documented in great technical detail [Leite et al, 2009]. Learning environment and staff mix: My learning environment is a hospital setting and has real-time patients in the hospital purview. The staff mix is, in fact, quite diverse and includes experienced nurses who have an approximate of 15 years of experience as registered nurses, a mentor with about 20 years of nursing experience, a few mentees who are furst-year students of nursing, and practice nurses with about 1 or 2 years additional experience as compared with my experience. I believe that my learning environment is challenging and fast-paced. The environment for learning provides several challenges to me as the majority of the staff mix has higher experience than I do, which increases my anxiety in several occasions. I feel challenged during several patient encounters and emergencies where the others in the group are usually aware of the necessary steps to be taken. Not much is expected from the student group due to which I feel singled out and anxious to contribute to the care protocol. Most practical situations r equire that we learn by observing others and make urgent notes, or pick up information from our brief encounters with the patient and the physicians. I find this situation challenging as there are not many opportunities for reading and writing information along with the lack of opportunity to access visual information formats during emergencies and practical patient care situations. Strengths and weaknesses of the preferred learning style in the environment: The styles of learning have a significant role to play in the effectiveness of nursing practice. My preferred style as indicated by the VARK scale is the multimodal style of learning. I have found that my learning environment poses several situations that require practical learning and experiencing the patient situation first-hand. I find that the most noteworthy disadvantage of the multimodal style of learning is that the hospital situation requires a more kinesthetic approach. I believe that there is an urgent need to train myself to adapt a slightly kinesthetic and aural approach in learning. The primary reason for this is that most of my interactions with physicians and patients is verbal. The information that I procure from them is verbal in nature and it requires a high amount of concentration. On the other hand, the advantage of the multimodal style of learning is that my reading and writing abilities are strong and this provides an edge in terms of academic and sound theoretical knowledge. I find that it allows me to understand the physiological and pathological basis for the treatment plan. I have an ability to grasp information through various diagrams, maps, flow-charts, and graphs. The multimodal style of learning has facilitated the amount of technical knowledge gained over the years. The multimodal style of learning has a considerable number of strengths and weaknesses. I believe that along with the understanding that the multimodal style provides, it is essential to develop the other two styles of learning namely the aural and the kinesthetic approach. In the staff mix that I am associated with, there is a strong need for quick and accurate learning and execution which needs to be addressed by adequate improvement of the preferred learning style. Conclusion: Nursing is a profession that is closely associated with practice and involves a considerable extent of practical learning. Learning styles have been long studied, especially in nursing students. The effectiveness of learning and information acquisition is enhanced when the mentors and instructors of students of nursing education make the information more accessible to the students through their preferred style of learning. Each individual has a preferred style of learning and it is most often identifiable and concrete. The adaptation of the instructor to the preferred style of learning greatly enhances the effectiveness of the information transfer. Literature has several divisions and considerations for learning styles. There are several studies in literature that divide the learning style of individuals. The VARK tool for the assessment of learning style is one of the most widely used, recent tools. The adaptation of learning styles to the learning environment is an essential way to learn in a clinical practice setting. The concept of learning style is therefore one of the most prominent and noteworthy aspects of nursing education and practice. References: Alkhasawneh E, (2013) Using VARK to assess changes in learning preferences of nursing students at a public university in Jordan: implications for teaching, Nurse Educ Today, 33(12):1546-9 Katsioloudis, P and Fantz, TD (2012) A Comparative Analysis of Preferred Learning andTeaching Styles for Engineering, Industrial, andTechnology Education Students and Faculty, Journal of Technology Education, 23(2): 61-69 Felder, R. M. (1996). Matters of style [Electronic Version]. ASEE Prism 6(4),18-23. Retrieved on March 27th, 2012 from: https://www4.ncsu.edu/unity/lockers/users/f/felder/public/Papers/LSPrism.htm Miller, P (2001) Learning styles: the multimedia of the mind. Research report, [Electronic version] Accessed at: https://eric.ed.gov/?id=ED451140 Tichelaar, E, Riklikiene, O, Holland, K, Pokorna, A, Antohe, I, Nagy, E, Warne, T, and Saarikoski, M (2013) Empowering the nursing profession through mentorship. Handbook 2: guidance of programme teacher, Course material from Turku University Banu, A, Huilgol, GKB, Rajkumar, J (2014) Learning Style Preferences Among Medical andNursing Students in a Medical College in South India Journal of Educational Research Medical Teacher 2014;2(1):21-24 Ayesha Nuzhat, Raneem O. Salem, Mohammed S.A. Quadri,Nasir Al?Hamdan. Learning style preferences of medicalstudents: a single-institute experience from Saudi Arabia,IntJ Med Edu 2011; 2:70-3. Kanchi S., Junaid A., Nandita S., Srikant N. How differentstudents and their learning styles?.Int J Res Med Sci.2013:1(3):212-15. SalehiSh, (2007) Nursing Students Preferred Learning Styles, Journal of Medical Education, 11(3,4) 85-89 Hardigan, PC, Cohen, SR. A comparison oflearning styles among seven health professions:implications for optometric education. TheInternet Journal of Allied Health Sciences andPractice: 1(1). Ayesha Nuzhat, Raneem O. Salem, Mohammed S.A. Quadri,Nasir Al?Hamdan. 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Marketing Analysis of Tesla

Question: Discuss about theMarketing Analysis of Tesla. Answer: Introduction Tesla Motors was founded in 2003 as a California Startup by a group of Silicon Valley engineers who wanted to promote sustainable electric cars. The electric cars would be better than the gasoline powered cars as they will have instant torque, high power and contribute to minimal environmental pollution. Although at present the cost of the electric cars is high, the next generations of the electric cars will become more and more affordable. The ultimate goal of the company is to provide sustainable medium of transportation without compromising on the product quality and consumer experience. As a result, Tesla has conducted several experiments in terms of design and style of the manufactured cars. These electric cars are excellent transportation medium without any negative impact on the environment. Initially, the company designed a powertrain which was built around an AC induction motor (Hardman, Shiu and Steinberger-Wilckens, 2015). The name of the company is based on the inventor N ikola Tesla, who patented this technology in 1888. In 2008, Tesla Roadster was launched which can accelerate at a very speed in few seconds and travel to a range of 245 miles per charge of the battery. In 2012, the Tesla launched a four wheeler based on the same technology. The Model S sedan was the first electric sedan car completely driven by electric power. The electric car consumers can easily charge their cars at home without the need of visiting a gas station every time their vehicle runs out of gasoline. In long distance routes, the company has established a network of superchargers which cover half of the main routes in the USA, Europe and Asia Pacific. It has manufacturing plants in the USA and Netherlands (Tesla, 2017). It is an innovative organization focused on energy conservation. Tesla has attracted a large number of customers who are environmentally-conscious. In this regard, in this report, the marketing strategy of the company, its main customers and suppliers and the competitors have been examined. Marketing Background of the Company Tesla is a sustainable auto maker and electric car company. It comes under the automobile industry and its major competitors are the leading automakers such as General Motors and Toyota. The ultimate mission of the company is to increase the popularity of electric vehicles. Precisely, it strives to offer the customers sustainable transportation mediums without sacrificing the associated comfort of the cars. It targets the market of the affluent customers who are willing to pay large down payment. It includes the upper class business executives who are willing to experiment with new products and pay premium price for them. The Tesla Roadster was focused on the customers who were looking for luxury sports car. This customer segment is also predominated by the male population. It mainly focuses on the customers who are conscious about the emission patterns of their vehicle. It allows zero environmental emission without sacrificing the quality and the performance of the traditional vehic les (Karamitsios, 2013). In the recent years, Tesla has come under the leading luxury automobile manufacturers across the globe due to its unique marketing strategy and product offering. It is a vertical manufacturer which means that it directly manufactures and sells the products to its customers. The company has several showrooms at popular shopping malls; however, the customers can only enrich their information regarding the electric cars, they have to make the purchase directly online. It helps in keeping the expenditure of the company low and creating unnecessary risk by increasing inventory (Birk, 2015). It is a catalyst in personal transportation and developing disruptive and breakthrough technology in the automobile sector. Tesla has increased the market demand for luxury zero-emission vehicles and also joined hands with other automobile manufacturers to increase the number of production lines. The cars manufactured by the company are solely driven by the electric batteries. As it is innovative technology, the company has to work with several suppliers who do not traditionally work with the automobile manufacturers. Therefore, Tesla has collaborated with large automobile companies to keep the economy of sales low (Supply Chain 247). Analysis of the Current Main Products, Services, Suppliers and Customers The first car of the company Tesla Roadster was launched in 2008, and since then the company has sold a large number of electric cars all across the globe. It is an electric sports car which runs on the lithium-ion batteries. In 2010, the company launched its vehicle in the UK and Ireland. The United States is the leading market for the electric cars. It is the second largest electric car manufacturer after Renault-Nissan Alliance. Recently, the Model S of the company has become the most popular vehicle driven by electric power. It is highly widespread and became the first ever car to top the sales list of any country. It has adopted a unique sales model wherein the customers are provided after sales services to all the customers. As it is a small company, it suffers from budget constraints. In order to keep the economy of scale minimal, it has reduced the inventory requirements (Tansel, 2016.). The company manufactures the cars after receiving the orders from the customers. It contr ols the expenditure of the company; however, the customers have to wait for a long time before delivery takes place. In its sales model, the company has developed a large number of stores and galleries at the busiest markets and shopping malls. These stores work as showroom for the company where the customers learn about the company and its vehicles. The interactive display at the companys stores is focused on four major themes, namely, safety, electric motor, charging network and autopilot feature. The sales model of the company is very different from the standard model adopted by the automobile companies. It is the only car manufacturing companies that sells the cars through online mediums without any middle man or dealer. The company targets the affluent customers as the cost of these cars in high (Carlson, 2013). Recently, Tesla is conducting experiments with the technology to decrease the model cost, increase the customer outreach and penetrate the target markets. In Australia, the first showroom of the company was opened in 2010 in Sydney. Subsequently, stores and service centers were opened in Melbourne and Richmond. Marketing Strategies of the Company Although Tesla is a small car manufacturer, it has adopted several unique marketing approaches to establish its presence in market. In the following section, the marketing mix of the company in terms of pricing, promotion and distribution are discussed. Pricing Strategy: Tesla has entered the markets as a mass producer of the electric vehicles which has given it a competitive advantage in terms of pricing. It has adopted the premium pricing strategy according to the target customers. As it is a disruptive technology, and the wealthy customers are more willing to experiment with new products, it has selected the affluent customers as its target base. In regard to the prices, the models of the company rival the companies such as Mercedes-Benz, BMW and Audi. It focuses on adopting the value based price model. Accordingly, the company provides all the luxuries of a traditional car and is environmental-friendly (Ferrell Hartline, 2013). Moreover, although the initial price of the cars is high, the customers save on the gasoline prices. Recently, the company has adopted a pricing strategy to lower the cost of its existing car models and launching new models to increase the customer base. It is focusing on tapping the mass market and prod ucing cars at large volume to increase its revenue (WN, 2016). Promotion Strategy: Tesla Motors has implemented several promotional strategies to engage the potential owners. It uses the combination of events, online promotion and broadcast media for advertising. In its promotional strategy, the company focuses on different target customers irrespective of their age or income. Their advertisement focuses on the efficiency and the benefit of the electric car (Fifield, 2012). The events are also effective in promoting the companys products. It also organizes events in art galleries, hotels and restaurants to enhance the knowledge of the people regarding the electric cars and creating a stress-free environment which leads to the customer decision. Today, online mediums are also critical in the promotion of the products. The website of the company contains large number of incentives and plans to attract the prospective customers. Other than that, the company also uses the YouTube videos, blogs and social media in its promotional strategy (Pride Fer rell, 2016). Distribution Strategy: Tesla motors are growing at a phenomenal pace and over the years, expanded its operations in several places in Europe, North America, Asia and Australia. It is also focusing on expanding the product range and reducing the cost of the automobile to become more available for the mainstream customers. Since it is a small automobile company, it controls its expenditure by manufacturing cars only upon orders (Fifield, 2008). It has several stores and service centers at the busiest locations; however, the customers can only gain knowledge regarding the company and its models from there. This strategy has increased the sales of the company as the customers having no-to-little knowledge of electric cars learn the benefits of owning an electric car. Tesla has also adopted the strategy of opening their stores at shopping malls so that the customers coming to buy clothes or watching movies also learn about the new cars. Tesla has also observed that these people become the potential customers of the company (Hoffmann Coste-Manire, 2012). Comparison of the Marketing Mix to the Competitors Major Competitors Since the market for the mass-produced electric vehicles is new and emerging, the company has very few competitors in this domain. However, the luxury car-makers such as BMW, Audi and Toyota are the major competitors of the company. Renault-Nissan Alliance is also a major competitor of the company as they are investing heavily in battery-powered cars. BYD e6, a Chinese manufacturer is likely to become the largest selling electric car in future. BMW is also focusing on battery development for the electric vehicles. The motto of the company is not to sell the best electric car in the industry but the best car in the industry. Therefore, it focuses on developing best electric cars with all the features. As the company targets the premium and rich customers, the luxury brands are the major competitors of the company (Great Speculation, 2016). Marketing Mix of Competitors The major luxury car brands provide hybrid models rather than complete electric car models. Therefore, Tesla remains in competitive advantage to attract those customers who are environmentally conscious. Moreover, these companies distribute the cars with the traditional distribution model. Accordingly, the customers enter the distribution centers when they are in the need of buying cars. However, Tesla has created service centers and shops in shopping malls so that the people came to buy clothes can also learn about their product. These individuals can convert into potential leads (Viardot, 2004). While comparing the marketing mix of the company with other electric cars manufacturing companies, Tesla has several competitive advantages. For instance, it provides the supercharging facilities which are far superior to the charging facilities offered by other companies. The customers are also attracted towards the models of the company due to their clear pricing system and no pressure sales system. The customers can easily navigate the showrooms; learn about the system and the new cars, without any pressure of buying the models. Moreover, the company has adopted a non-negotiable, transparent and clear pricing system which makes the customers comfortable. Recommendations and Conclusion Due to the image of the electric cars, their low performance and high prices, the customers avoid buying these cars. However, Tesla has made several efforts to change the image of the electric cars and promote its sales. The company not only strives to create the best electric car but the best cars in the industry. It has focused its research on the development of low-cost batteries to reduce the prices of the cars. It has developed an innovative technology and competing with large auto makers such as Toyota, Ford and Mercedes with their electric cars. As the company is new and suffers from budget constraints, it has adopted several strategies to control their expenditure and increase outreach to the maximum customers. It involves opening up of outlets at shopping malls and busy locations. It offers direct connect to the customers and they can learn about new the company and the profits of purchasing the electric cars. Initially, the company also focused on adopting the premium prici ng strategy wherein the affluent and the rich customers are targeted. These customers are more willing to experiment with the products and have the budget to buy high cost cars. In its promotional strategy, the company used the combination of online medium and broadcast media. The company did not focus on a single target customer base and in its broadcast message elaborate the qualities and the benefits of the electric cars. Moreover, the company has also adopted an innovative distribution model wherein it only manufactures the product after getting orders from the customers. It reduces the cost of the company. In the following section, several recommendations are made so that the company can extend their marketing mix to large customer base. Product: Tesla offers exclusive cars which are driven only by the electric power. The core competency of the company is its environmental-friendly product. Moreover, the consumers can also reduce the cost of fuel after buying these cars. However, it can extend the product range by offering electric two wheelers and low cost product range. In its low cost series, the company can reduce the features of the cars. Pricing strategy: Currently, Tesla has limited customers due to the high cost of the electric cars. In order to increase the customer base, the company can reduce the cost of the cars. The low cost range should be capable of driving solely with electric energy; however, the features of these cars should be limited. Distribution: It can be deduced that several customers might avoid buying the electric cars due to the long waiting period after booking the cars. In this regard, the companies should keep few cars in inventory so that the customers with urgent needs can be addressed easily. Since the cars are manufactured after the order of the customers, the company should also offer the option of customizing the cars according to the needs or preferences of the customers. Promotion: In its promotional strategy, Tesla should also focus on connecting the customers through social media. It can examine the reaction of the customers towards the new product launch with social media websites and customize the products accordingly. Moreover, as the electric cars are brought by the business executives and managers of the business organizations, it can also strike deals with the business organizations and government agencies to increase its services (Doole and Lowe 2008). References Birk, D. 2015. Evaluation of the Marketing Strategy of Tesla Motors Inc. GRIN Verlag. Carlson, W.B. 2013. Tesla: Inventor of the Electrical Age. Princeton University Press. Doole, I., and Lowe R. (2008). International Marketing Strategy: Analysis, Development and Implementation. Cengage Learning EMEA. Ferrell, O.C., and Hartline, M. 2013. Marketing Strategy, Text and Cases. Cengage Learning. Fifield, P. (2008). Marketing Strategy Masterclass: The 100 Questions You Need to Answer to Create Your Own Winning Marketing Strategy : Including the New 'scorpio' Model of Market Strategy. Routledge. Fifield, P. (2012). Marketing Strategy. Routledge. Great Speculations. (2016). Should Tesla Be Worried About Competition? Forbes. [Online]. Available at: https://www.forbes.com/sites/greatspeculations/2016/01/04/should-tesla-be-worried-of-competition/#417f73fd3415 [Accessed on: 1 February 2017]. Hardman, S., Shiu, E. and Steinberger-Wilckens, R., 2015. Changing the fate of Fuel Cell Vehicles: Can lessons be learnt from Tesla Motors?. international journal of hydrogen energy, 40(4), pp.1625-1638. Hoffmann, J., and Coste-Manire, I. 2012. Global Luxury Trends: Innovative Strategies for Emerging Markets. Springer Karamitsios, A., 2013. 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